Gartner BI Magic Quadrant 2011 and SAS

This post was kindly contributed by Blogging about all things SAS - go there to comment and to read the full post.

I see Gartner have released the 2011 magic quadrant for 2011 on 27 Jan 2011.

The opening paragraph states:

“In 2010, business users had greater influence over BI buying, often choosing data discovery vendors as an alternative to traditional BI tools. But megavendors continued to hold the majority of BI market share, despite ongoing customer dissatisfaction, by selling the stack into their installed base.”

Which obviously mirrors what we have being seeing in the BI market with the emergence of Mega BI Vendors via the acquisition and consolidation of BI vendors and products over the last few years.

They also state that a lot of the Mega Vendor value statements are around the “Stack” rather than functionality or ease of use, boy does that remind me of my Oracle days some 13 odd years ago when we pushed the “Oracle Apps Stack” hard!

The Quadrant this year looks like:

What is amazing to me os the rise of Microsoft, from entering the market in 2000 they have risen to the top of the quadrant, almost google-esk!  Again Gartner states:

“ In the Magic Quadrant customer survey, more Microsoft customers cited TCO as the No. 1 reason for selecting Microsoft as a BI vendor, while cost was cited less frequently as a limitation to wider deployment for Microsoft than most other vendors in the survey.”

So goes to show that the cost of BI software really does enter into the purchasing decision, not a surprise really I suppose.

I remember when Google purchased the Urchin Web Analytics product and made it free as a hosted Google Analytics offering, effectively killing a large number of previously profitable Web Analytics companies in one foul swoop.

Imagine if Google brought an up and coming BI vendor and did that to the BI market?

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This post was kindly contributed by Blogging about all things SAS - go there to comment and to read the full post.