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All the nice data visualizations in the world are worthless without a takeaway. The takeaway may be an insight about a process, a confirmation of what you thought, or lead the viewer to a way to improve a situation. In our paper, Tactical Marketing with SAS® Visual Analytics, Hans Pasion, 89 Degrees, and I discuss how SAS Visual Analytics was used to provide all three about loyalty customers. In …
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| This post was kindly contributed by BI Notes for SAS® Users - go there to comment and to read the full post. |