Explaining analytics? Maybe you should think about the narrative

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I continue to find the concept of explaining analytics through storytelling intriguing. As I have written before, at first blush this did not seem immediately clear to me. The advice to use storytelling appeared somewhat vague, trite and without substance. More importantly, it seemed to conflict with the rigor required […]

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This post was kindly contributed by SAS Learning Post - go there to comment and to read the full post.