Your mapping toolkit tip #5 – determine which sales region your customers are in

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A new prospective customer enters their personal information on your web page, and they want to have a sales rep contact them … but you need to know which sales region they’re in, so you can assign them to a sales team. Now, multiply that by thousands of prospective customers! […]

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This post was kindly contributed by SAS Learning Post - go there to comment and to read the full post.