SAS BI Dashboard: Measuring the Conversion Rate with Google Analytics

Once you start looking at your Google Analytics, it is thrilling to see that visitors are coming to your humble Web site and some even return. Your first inclination is to create fancy charts to show the traffic patterns, compare the patterns by day of week, segment into New and Returning visitors, soon your charts may even be trending on #StuffDataGeeksDo.   In the past few weeks I have been leaning on you to adding more VA-Voom!!! (in the words of Dr. Suess) to your data using the SAS BI Dashboard. [More Google Analytics and SAS BI Dashboard articles] Why Have a Website? When I started this blog, the main purpose was to ensure SAS BI users were aware of my book, see my writing style, and determine if I knew enough to have written a reliable book. To this end, I had to measure was how many people followed the More Book Info link I had prepared. As a introverted data geek, this was a hard for me because I did not want to be the in-your-face, buy-this-now pushy sales lady! What I wanted was for SAS BI users to know that Angela and I had created an awesome resource that […]

Example 9.20: visualizing Simpson’s paradox

Simpson’s paradox is always amazing to explain to students. What’s bad for one group, and bad for another group is good for everyone, if you just collapse over the grouping variable. Unlike many mathematical paradoxes, this arises in a number of real…

NOTE: Code Kata #1 Follow-Up

A few weeks ago I published the first in an irregular series of code katas. In a previous post I had described code katas as a form of training for programmers.

I saw a lot of interest around the post.

Richard Koopman posted an elegant response on hi…