I caught up with Mark Schneider, Advisory Product Manager here at SAS, about the future of SAS Grid and SAS Viya.
What you need to know about the future of SAS Grid and SAS Viya. Hint: it’s amazing! was published on SAS Users.
Tag: customer intelligence
How to utilize Customer Lifetime Value with SAS Visual Analytics
Some business models will segment the worth of their customers into categories that will often give different levels of service to the more “higher worth” customers. The metric most often used for that is called Customer Lifetime Value (CLV). CLV is simply a balance sheet look at the total cost spent versus the total revenue earned over a customer’s projected tenure or “life.”
How to utilize Customer Lifetime Value with SAS Visual Analytics was published on SAS Users.
9 skills to become a more modern marketer
Today, the need to take an analytical approach to business challenges no longer only applies to traditional, data-driven functions of a business, like IT, but is becoming more and more relevant to every part of an organization, including the marketing function. Employers tasked with staffing modern marketing teams are facing […]
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Using customer intelligence to increase your bottom line
Customer intelligence (CI) is critical for companies today. It can help you stay ahead of your competitors by giving you the right information to attract customers. Dr. Christophe Muse can teach you how to adopt new analytical and data-mining technique…