Once you start looking at your Google Analytics, it is thrilling to see that visitors are coming to your humble Web site and some even return. Your first inclination is to create fancy charts to show the traffic patterns, compare the patterns by day of week, segment into New and Returning visitors, soon your...
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Google Analytics uses data from your Website to prepare a neat looking application where you can explore your data and answer what I consider your first-level questions. First-level questions are the most basic things you might want to know, such as How many? What Time Period? It is the second- and third-level questions where...
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SAS Web Report Studio has some features that help can improve the overall appearance or just shake things up a little. You can change the template for individual reports in cases where you need to better highlight an idea. Tip! Check out the Information is Beautiful site for some inspirational ideas about presenting data....
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This past week I have been studying the Google Analytics data to determine the best topics to discuss in the upcoming month and to prepare the SAS Glo Fo 2012 conference. Google Analytics allows me to measure which posts get the most hits when posted and continue to be popular or referenced. I’ll unveil...
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Ok – I”ll just say it. I hate pie charts. If there are more than a few categories – then the user has to interpret the ranking order, it slows them down, and they may loose interest in the report that you so lovingly prepared. Maybe you say – “Tricia, add the numbers! Geez – you’re...
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