Tag: SAS 9.4

Customer segmentation using RFM in SAS Enterprise Guide

Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from […]

A fresh helping of hash: the SHA256 function in SAS 9.4m1

For several releases, SAS has supported a cryptographic hash function called MD5, or “message digest”. In SAS 9.4 Maintenance 1, the new SHA256 function can serve the same purpose with a better implementation. The job of a hash function is to take some input (of any type and of any […]

Adding Google Web Fonts to your SAS reports

Because I began my SAS career in the Publications division, I like to think that I have a keen eye when it comes to SAS documentation. When I first visited the SAS 9.4 online documentation, I immediately noticed that it had a different look. Examine the image below; can you […]

Support for SAS on Windows 8 and Windows 8.1

Microsoft Windows 8 has been with us for a year, and its first major update — Windows 8.1 — has just arrived. So how does SAS support these Windows 8 platforms? The answer can be found on support.sas.com in SAS Note 46876. I’ll summarize it here: SAS 9.3 and SAS […]

How to store data about your data in your data

Although the NSA and news media have given metadata a bad name in the popular press, the fact remains that information about the nature of your data is extremely valuable. For example, I posted an article yesterday about data cardinality. Cardinality measures the uniqueness of values in a variable. Cardinality […]