Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from […]
Tag: SAS 9.4
A fresh helping of hash: the SHA256 function in SAS 9.4m1
For several releases, SAS has supported a cryptographic hash function called MD5, or “message digest”. In SAS 9.4 Maintenance 1, the new SHA256 function can serve the same purpose with a better implementation. The job of a hash function is to take some input (of any type and of any […]
Adding Google Web Fonts to your SAS reports
Because I began my SAS career in the Publications division, I like to think that I have a keen eye when it comes to SAS documentation. When I first visited the SAS 9.4 online documentation, I immediately noticed that it had a different look. Examine the image below; can you […]
Providing User Access to the SAS® BI Lineage Plug-in
I was asked yesterday whether it was possible to use the SAS® Management Console BI Lineage plug-in to provide non-administrators with the ability to review BI Lineage scans (as previously run by administrators). The BI Lineage plug-in can be used to do impact analysis for BI content (reports, information maps etc.) in a similar way […]
Removing Custom Task Capability Metadata
Yesterday I saw a question on the SAS® Communities site from Nick about Registering Custom Tasks and managing the capability metadata that’s used for role based access control on those custom tasks. I found Nick’s question especially interesting because we have some free Metacoda Custom Tasks and those techniques can also be used to control […]
Support for SAS on Windows 8 and Windows 8.1
Microsoft Windows 8 has been with us for a year, and its first major update — Windows 8.1 — has just arrived. So how does SAS support these Windows 8 platforms? The answer can be found on support.sas.com in SAS Note 46876. I’ll summarize it here: SAS 9.3 and SAS […]
Creating a Metadata Bound Library with SAS 9.4
One of the nice enhancements in SAS® Management Console 9.4 is the addition of a point & click method for creating a Metadata Bound Library. Metadata Bound Libraries have been available since SAS 9.3 M2 but prior to SAS 9.4 you had to write p…
How to store data about your data in your data
Although the NSA and news media have given metadata a bad name in the popular press, the fact remains that information about the nature of your data is extremely valuable. For example, I posted an article yesterday about data cardinality. Cardinality measures the uniqueness of values in a variable. Cardinality […]