Tag: SAS BI Dashboard

Google Analytics uses data from your Website to prepare a neat looking application where you can explore your data and answer what I consider your first-level questions. First-level questions are the most basic things you might want to know, such as How many? What Time Period? It is the second- and third-level questions where the analysis and action plans come into play. After all, it’s not enough to know how many people visited the site – you need to know what segment attracted them and how do you keep them coming back for more.  [More articles about Google Analytics here] Reviewing the Google Analytics Dashboard In the Google Analytics site from the Home tab, you can design a dashboard to review what you consider key measurements for your site. This dashboard is easy to use and works great for checking daily traffic. However, these measurements answer your basic questions, such as the counts. It’s more difficult to use the information for in-depth discovery. For instance, in the following figure I am comparing month over month traffic for the site using the Dashboard. This number indicates the total visits for each month. So, what can I learn from these metrics? Traffic […]

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