Tag: SAS Visual Analytics

SAS VA: Does Your Data Visualization have a Takeaway?

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All the nice data visualizations in the world are worthless without a takeaway. The takeaway may be an insight about a process, a confirmation of what you thought, or lead the viewer to a way to improve a situation.  In our paper, Tactical Marketing with SAS® Visual Analytics, Hans Pasion, 89 Degrees, and I discuss how SAS Visual Analytics was used to provide all three about loyalty customers. In …

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Common Questions about SAS Visual Analytics

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For the past two weeks I’ve been updating the SAS Visual Analytics Quick Start program. When I talk to customers about this program I highlight how Zencos does the heavy lifting (installation, configuration, and light administration), while the customer gets to have the fun of playing with the tool and learning how to create some kick-ass data visualizations. Within a few weeks, we can have your …

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SAS Visual Analytics: Get to the Point with a Geo Coordinate Map

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Perhaps you’ve heard people talk about tornado alley – it’s an area down the middle of the US where tornadoes occur. Tornadoes are powerful storms – capable of sending a 2×4 wood board through a car door – scary.  In the first post of this series, I noted that successful geospatial data visualizations have geography as a character in the data story. If we wanted …

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SAS VA: Is Location just a Distracting Character in Your Dataviz?

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In my high school Performance Art class, our teacher, Mr. Kennedy, was constantly reminding us that when you have characters on stage the focus must remain on the central action. If you have non-speaking role then you cannot draw attention to yourself. For instance, you wouldn’t tap your foot, play with your hair or wave to the audience members.  This concept can translate into a data …

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Do You KISS Your Line Charts?

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Probably you have heard the Keep It Simple Sweetie (KISS) principle stated hundreds of times – mainly because it is true. Keep your message simple and straightforward by removing any unnecessary visual clutter. Your job is to direct the viewer’s attention to what is important about the message. Nothing could be more true with a line chart.

Line charts allow you to see trends over time. …

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SAS Visual Analytics Guest Access with IWA Fallback

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Yesterday I wrote a post about configuring a SAS® 9.4 M2 installation on Linux for Integrated Windows Authentication (IWA) with mid-tier fallback form-based authentication to handle situations where IWA was not available or was disabled. I also repeated this configuration with a SAS Visual Analytics 7.1 installation (based on SAS 9.4 M2). This means that […]

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Administration: What Demons Are at Your Command?

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In the US, Halloween is celebrated by young children dressing up as ghouls, ghosts, and demons of other sorts.  I think the original idea of costumes was to be the scarier demon, which means if I look like a bad ass demon then maybe the truly bad ass demons will run away in fright. This made me wonder What do I truly find scary? Turns out it is not graveyards, …

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