Tag: business knowledge series

What Hurricane Joaquin can teach us about analytics

While holed up inside, like many others on the East Coast of the United States, suffering from record-breaking rainfall and watching the path of Hurricane Joaquin, I found a perfect metaphor for handling a problem in explaining analytics. Many executives bemoan the fact that it seems to take forever for […]

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The one piece of advice everyone in analytics needs to hear

I was recently asked why I would recommend my new class, Explaining Analytics to Decision Makers:  Insights to Action.  The answer goes back to some great advice, a lunch of eggplant parmesan and in another more twisted way, to what was ironically affectionately known as the “bomb plant.” Early in […]

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5 questions with analytics expert Bart Baesens

If anyone knows how to finesse insight out of data, it’s Bart Baesens, professor at KU Leuven (Belgium), and a lecturer at the University of Southampton (United Kingdom). Not only has he written a book about it, Analytics in a Big Data World: The Essential Guide to Data Science and […]

Using customer intelligence to increase your bottom line

Customer intelligence (CI) is critical for companies today. It can help you stay ahead of your competitors by giving you the right information to attract customers. Dr. Christophe Muse can teach you how to adopt new analytical and data-mining technique…