Color may have the most impact on your design. People react strongly to color either through culture values or personal choices. As with fonts, color is another element of style. And just like fonts, colors communicate meaning as well. [Read: Understan…
Tag: Creating Effective Reports
Creating a Web Analytics Report in SAS Visual Analytics 8.1
Recently I was asked to create a Web Analytics dashboard on spec. I decided to use the latest version SAS Visual Analytics 8.1 so I could review the new features. When we wrote the Introduction to SAS Visual Analytics book, we were using beta versions of the application. Here’s some of the process I used while working on creating the Web Analytics report.
Getting the Right …
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SAS VA: Dealing with Missing Dates
It’s nearing the new year and you may have already started preparing reports that have the organization’s goals and the progress toward those goals. However your chart may not be displaying correctly. If your data is not setup properly then you’ll notice that you only have one or two months when you want to see the entire year even if there is no data yet. …
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3 Quick Steps for Using External Links to Enrich Your SAS VA Report
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If you read my Thanks for the Negative Tweets Josh post on LinkedIn then you know that I’ve been working on some Twitter reports in SAS Visual Analytics. My goal is to have a set of reports that I can use for demos, training, blog posts, web-inars, and even eBooks. In my current draft the biggest challenge is determining what Twitter data tells an interesting story and provides …
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SAS VA: Does Your Data Visualization have a Takeaway?
All the nice data visualizations in the world are worthless without a takeaway. The takeaway may be an insight about a process, a confirmation of what you thought, or lead the viewer to a way to improve a situation. In our paper, Tactical Marketing with SAS® Visual Analytics, Hans Pasion, 89 Degrees, and I discuss how SAS Visual Analytics was used to provide all three about loyalty customers. In …
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Common Questions about SAS Visual Analytics
For the past two weeks I’ve been updating the SAS Visual Analytics Quick Start program. When I talk to customers about this program I highlight how Zencos does the heavy lifting (installation, configuration, and light administration), while the customer gets to have the fun of playing with the tool and learning how to create some kick-ass data visualizations. Within a few weeks, we can have your …
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