Tag: customer analytics

Customer segmentation using RFM in SAS Enterprise Guide

Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from […]

It’s raining analytics

I’m always looking for ways to make my job sound more relevant to people who ask me, “so what does SAS do?” SAS does so much that I can’t possibly list it all, so I need some umbrella terms that can capture the essence of it (and still keep the […]