Tag: dashboards

SAS BI Dashboard: Measuring the Conversion Rate with Google Analytics

Once you start looking at your Google Analytics, it is thrilling to see that visitors are coming to your humble Web site and some even return. Your first inclination is to create fancy charts to show the traffic patterns, compare the patterns by day of week, segment into New and Returning visitors, soon your charts may even be trending on #StuffDataGeeksDo.   In the past few weeks I have been leaning on you to adding more VA-Voom!!! (in the words of Dr. Suess) to your data using the SAS BI Dashboard. [More Google Analytics and SAS BI Dashboard articles] Why Have a Website? When I started this blog, the main purpose was to ensure SAS BI users were aware of my book, see my writing style, and determine if I knew enough to have written a reliable book. To this end, I had to measure was how many people followed the More Book Info link I had prepared. As a introverted data geek, this was a hard for me because I did not want to be the in-your-face, buy-this-now pushy sales lady! What I wanted was for SAS BI users to know that Angela and I had created an awesome resource that […]

SAS BI Dashboard Rocks My Google Analytics Data Analysis

I have to say I’m in love with the new SAS BI Dashboard and it’s many features. It really brings the Google Analytics to life and helps me understand how the Website traffic changed over time along with the key influences. The following figure gives you an idea of how you can integrate dashboard indicators for an interactive user experience. The best part is how easy it is.  Once I understood the how the feature worked, this indicators below took less than an hour to setup and most of that was deciding what data I wanted to see.   [More articles about Google Analytics here.] Quick Dashboard Tour This dashboard has two indicators, a line graph that shows the traffic over time and a spark table that contains specific data about site visitors. As the user drags the slider and clicks, the data in spark table updates.  I left the Week variable in the Spark Chart to help you understand what was happening. Also in the Last Wk Delta,  New Visitors (%) and New Visitor Delta columns, you can see the various gauges available.     Creating an Interactive Dashboard For several weeks I’ve been discussing using Google Analytics with the SAS […]

SAS BI Dashboard: Google Analytics Dashboard Kicked Up a Notch

Google Analytics uses data from your Website to prepare a neat looking application where you can explore your data and answer what I consider your first-level questions. First-level questions are the most basic things you might want to know, such as How many? What Time Period? It is the second- and third-level questions where the analysis and action plans come into play. After all, it’s not enough to know how many people visited the site – you need to know what segment attracted them and how do you keep them coming back for more.  [More articles about Google Analytics here] Reviewing the Google Analytics Dashboard In the Google Analytics site from the Home tab, you can design a dashboard to review what you consider key measurements for your site. This dashboard is easy to use and works great for checking daily traffic. However, these measurements answer your basic questions, such as the counts. It’s more difficult to use the information for in-depth discovery. For instance, in the following figure I am comparing month over month traffic for the site using the Dashboard. This number indicates the total visits for each month. So, what can I learn from these metrics? Traffic […]