When I am trying to learn a new skill or develop thinking around a subject, such as data storytelling, I find examples of others work helpful. The trick to reviewing work is thinking about what is effective, not what is good or bad. Sometimes I learn m…
Tag: Data Visualization Tips
Use Network Analysis to Understand Your Customers with SAS Visual Analytics 8.2
You can use the SAS Visual Analytics 8.2 Network Analysis object to visualize relationships. For some recent data analysis, I was trying to understand the customer to sales office relationship. My suspicion was that it wasn’t evenly distributed a…
Creating a Web Analytics Report in SAS Visual Analytics 8.1
Recently I was asked to create a Web Analytics dashboard on spec. I decided to use the latest version SAS Visual Analytics 8.1 so I could review the new features. When we wrote the Introduction to SAS Visual Analytics book, we were using beta versions of the application. Here’s some of the process I used while working on creating the Web Analytics report.
Getting the Right …
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Why Dashboard Gauges aren’t as Bad as You Think
Dashboard gauges were once the darling of the executive suite. Some designer took inspiration from a car dashboard and its gauges. A gauge is useful because it tells us how fast we are going or how much gas is in the tank. My newer model dashboard still has gauges but it also states how many miles until empty. That information is more useful than knowing how much gas is in the …
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SAS Visual Analytics: Bubble Plots for Less Toil and Trouble
You cannot research bubble plots from any data visualization expert without reading a reference to the Hans Rosling’s Ted Talk Let My Dataset Change Your Mindset. It may have been the first time a bubble plot gained a mainstream appeal noted Stephen Few in his Show Me the Numbers book. Rosling provided an intense amount of information in one data visualization and he changed my mindset. Here’s some …
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SAS VA: Dealing with Missing Dates
It’s nearing the new year and you may have already started preparing reports that have the organization’s goals and the progress toward those goals. However your chart may not be displaying correctly. If your data is not setup properly then you’ll notice that you only have one or two months when you want to see the entire year even if there is no data yet. …
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Visual Analytics: 3 Tips for Brilliant Bubbles in Your Geospatial Data
I like bubble charts – even though they get a lot flack for being difficult to understand. These charts can pack a lot of data into a few variables. I agree the charts can be difficult for layperson to understand but it doesn’t seem true for the geo bubble maps. Possibly it’s because the user sees the map and understands its related to location. Here’s …
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SAS VA: Does Your Data Visualization have a Takeaway?
All the nice data visualizations in the world are worthless without a takeaway. The takeaway may be an insight about a process, a confirmation of what you thought, or lead the viewer to a way to improve a situation. In our paper, Tactical Marketing with SAS® Visual Analytics, Hans Pasion, 89 Degrees, and I discuss how SAS Visual Analytics was used to provide all three about loyalty customers. In …
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