Tag: data visualization

Visualizing the 500 biggest corporations in the US

Every year, Fortune magazine compiles a list of the 500 largest US corporations – called the Fortune 500. Their list was a bit difficult to digest in text-form, so I thought I’d try using some maps & graphs on the data … For a map analysis, I thought it would […]

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Visual Analytics: 3 Tips for Brilliant Bubbles in Your Geospatial Data

I like bubble charts – even though they get a lot flack for being difficult to understand. These charts can pack a lot of data into a few variables. I agree the charts can be difficult for layperson to understand but it doesn’t seem true for the geo bubble maps. Possibly it’s because the user sees the map and understands its related to location. Here’s …

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Building a Dashboard in 5 Easy Steps

Dashboards help users understand if a process or project is running smoothly. Typically, metrics are centered on some performance aspect, such as tactical objectives, time lines, or quality result. Keep in mind, the information does not present the next level of detail, which is what or why events are happening.

Dashboard Types

Dashboards be divided into two categories: Management and Operational. These categories are based on the …

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SAS VA: Does Your Data Visualization have a Takeaway?

All the nice data visualizations in the world are worthless without a takeaway. The takeaway may be an insight about a process, a confirmation of what you thought, or lead the viewer to a way to improve a situation.  In our paper, Tactical Marketing with SAS® Visual Analytics, Hans Pasion, 89 Degrees, and I discuss how SAS Visual Analytics was used to provide all three about loyalty customers. In …

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Common Questions about SAS Visual Analytics

For the past two weeks I’ve been updating the SAS Visual Analytics Quick Start program. When I talk to customers about this program I highlight how Zencos does the heavy lifting (installation, configuration, and light administration), while the customer gets to have the fun of playing with the tool and learning how to create some kick-ass data visualizations. Within a few weeks, we can have your …

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Visual Analytics: Use Geo Regional Maps for Overall Comparisons

Before I started with SAS Visual Analytics, I used PROC GMAP to create choropleth maps (or geo regional maps). The maps worked for what I needed but were largely uninspired and somewhat difficult to build. I admit I never did master the skill. However, after learning to use SAS Visual Analytics geospatial objects became my favorite datavis. This is part 3 of a series about geospatial …

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SASTechies 2015-08-31 14:31:00

Hey All,Today I happened to read this good presentation about the Data Visualization Best Practices in Business Intelligence reports…There is a excellent graphic referenced here which summarizes which type of data visualization Graphic would be bette…

SAS Visual Analytics: Get to the Point with a Geo Coordinate Map

Perhaps you’ve heard people talk about tornado alley – it’s an area down the middle of the US where tornadoes occur. Tornadoes are powerful storms – capable of sending a 2×4 wood board through a car door – scary.  In the first post of this series, I noted that successful geospatial data visualizations have geography as a character in the data story. If we wanted …

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