Tag: marketing

CRM technologies

As we begin to add posts in 2011, we stepped back to look at our business and our blog. We realized that the two are perfectly aligned. Although the majority of our focus is within the SAS product suite, our focus is marketing analytics and operations. Given that, it is time for us to expand […]

Pivot tables and Cheezy Graphs? No more…

As any good analyst knows, working with data is not the problem. Good analysts have the skill necessary to combine, split, merge, slice, aggregate, or summarize data any way you can imagine. However, is that enough? Probably not.. What good does data do if you can’t communicate its meaning in a logical way. The day […]